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The Connecticut Chapter of the International Coaching Federation
(ICF-CT) has six goals, as delineated in its Bylaws.
They are: 1) to increase the success of its membership;
2) to increase the skills and effectiveness of its members;
3) to raise the
awareness of the wider community about the coaching profession;
4) to provide a
network through which its members can learn of and share opportunities;
5) to
provide a forum wherein the members can discuss issues of professional concern;
and
6) to provide the opportunity for its members to collaborate in providing
resources and solutions for their clients.
Several of these goals have been handsomely addressed
since
the
networking
and education,
so
that our members can increase their skills and effectiveness, learn from one
another, and collaborate with fellow coaches.
Now it’s time to enter the next frontier—marketing the
services our members offer to the community around us.
The marketing committee will address
two types
of
marketing.
First,
in conjunction with the Membership Committee, we will raise awareness to increase the number of coaches who
become active members of our chapter.
Second, we will raise awareness of the
merits of coaching to both prospective clients as well as possible referrers.
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